Parsons Choice was founded in 2003, offering independent property management covering areas from Hereford to north Birmingham.

Before Vouch, Karen Seager, Branch Manager at Parsons Choice, explained the time spent on referencing and the admin involved in chasing references, which led them to look for alternative solutions. 

“We couldn’t continue with the process we had,” Karen says, “it was time-consuming and there was the risk that something could be overlooked within a busy day”.

“We contacted a few different referencing companies to see how easy it was to talk to them and find out what service they could provide. After considering all of the information, we knew that Vouch would be the best solution for our business.”

Karen Seager, Parsons Choice

Through Vouch, Parsons Choice was able to streamline its referencing process while creating further support for their landlords through Rent Protection Insurance.

Protecting landlords even further

For Parsons Choice, offering Rent Protection Insurance seemed like the most logical choice for their landlords. As Karen says, “We introduced Rent Protection Insurance as it made sense for our landlords to ensure that their income was protected”.

Not only does it provide the ability to create an income stream for their agency, but Parsons Choice uses this service to make their landlords aware of the risks of not having insurance, and how it might benefit their income in the future.

As Karen says: “There are risks landlords face including non-payment of rent, to having to take action and evict tenants where necessary. With Rent Protection, we can protect our income and our landlords while giving them the help needed to deal with the worst-case scenario”.

Vouch’s Rent Protection Insurance means Parsons Choice can control who they offer the service to and for what price. “We make our landlords aware of the risks and explain why it is worth considering. The key point we feel is protecting both the landlords and in turn, our own income”. 

Quality of service for agents and landlords

Through Vouch, Parsons Choice was able to set itself apart from its competitors while still delivering the best possible service to its landlords. 

“There is a lot of competition in the marketplace from agents, and anything that you can use to strengthen your position is always beneficial”, Karen says.

Parsons Choice’s agents, with Vouch, have been able to minimise the time spent processing a reference and instead allocate their time more effectively. As Karen explained: “Because of Vouch, we're in a position where we are not juggling so many things each day”.

“We are looking now to increase the number of lets that we manage and bring new business on board”.

“We can put the referencing process at the back of our minds as it’s all sorted for us. We only need to look at the application once it’s completed and we can make our call on it along with the landlords. If something is missing, it flags it up”.

Karen Seager, Parsons Choice

Now, Parsons Choice agents can continue to deliver their high level of support that will help to grow their business as well as retain their landlords. 

“Vouch is doing things the right way, and we can demonstrate to our landlords that we are a professional agent with their interests at heart. This is such a powerful thing for our team to say and showcase to our landlords”. 

An extended arm of the team

For Karen, and the rest of the Parsons Choice team, the customer service provided by Vouch has created further expertise and benefit to their lettings process.

Vouch acts as a member of Parsons Choice, so their agents don’t have to deal with the nitty-gritty details of the referencing process and spend their time nurturing their landlords. 

“The Vouch team is like an integrated member of staff. They’ve got the experience and knowledge, and a real desire to help”.

Karen Seager, Parsons Choice

Vouch helped to minimise the wait time on a reference, answer any additional questions the tenant, landlord or agent may have, and keep Parson Choice’s interests at the heart of everything. 

“When we start the referencing process, Vouch tells the tenant everything that is needed. If the tenant does exactly what they’re asked to do and completes all of the information, we can pass a reference within a day easily”.

“Customer service, for us, is a big thing. We need to make sure our landlords are well serviced and happy with what we're doing on their behalf. Vouch helps us achieve this”.